A Smarter Label: Food Information At Your Fingertips
With the new SmartLabel™ initiative, everything you could ever want to know about some of your favorite Unilever food is now just a click away. Whether you just want a little more information about what’s in your food, or are looking for something specific like whether or not food contains GMO-sourced ingredients, our goal is to help you make healthy and educated choices.
With all of the options for food and drinks today, from organic products, cage-free eggs, foods with or without GMO-sourced ingredients, and gluten-free options, everyone wants to know what’s in their food.
But it goes beyond what’s in it: they’re also interested in where the ingredients come from, and how the final product was made.
That’s why Unilever is happy to announce we’ll be utilizing new SmartLabel™ technology for all the products in our family of brands to make accessing all the information you could want easier than ever.
What Is SmartLabel?™
SmartLabel™ is a system for discovering detailed information about your food in a quick, easy way. Besides displaying nutritional information and ingredients in an easier-to-read way, you can also find allergens, GMO information and any third-party certifications like Kosher certification, organic, cage-free or gluten-free.
You can even find the growing method and country of origin for key ingredients, all displayed in a consistent, accessible layout on your smartphone or computer:
Which Unilever Products Will Use It?
You can find all our Foods and Refreshments products that use SmartLabel™ here.
All of our brand websites also have links to SmartLabel™ for specific product information. Not only do our food and drinks like Country Crock®, Hellmann’s® and Lipton Tea® use this technology, but also our personal care brands like Simple Skincare®.
With our commitment to transparency, SmartLabel™ is a great way to help us inform our customers about Unilever products. Since our products are used by more than 2 billion people every day, we make a wide array of product options – like our organic products, foods made with cage-free eggs, foods made with and without GMO-sourced ingredients, and even dairy-free ice-cream.
We’re always striving to make sure we’re providing nutritious, tasty foods, and all of the information you want about the brands you love.