What Does USDA Organic Mean?

Everything you need to know about organic certification and what it means for your family’s food.

Our Approach To Offering An Array Of Food Options

We’ve all seen and heard the claim “organic,” but what exactly does it mean on a label? Here’s a look at what you can expect to find in food products labelled “organic” -- including some of your favorites from Unilever like some Hellmann’s® Mayonnaise flavors and two of our tasty spreads.

What’s Under The Label

Any food labelled “organic” must be certified by the United States Department of Agriculture, or one of their authorized agents, to make sure it meets strict requirements. There are different levels under that label, but all relate to the same definition of “organic”: no antibiotics, growth hormones, synthetic fertilizers (though certain USDA approved pest controls can be used) and no genetically modified organisms or GMOs

Here’s the different organic labels you may see: 

  • 100% Organic: Made completely with organic ingredients. 

  • Organic:  Made with at least 95% organic ingredients. 

  • Made With Organic Ingredients: Made with a minimum of 70% organic ingredients. 

Your Favorites, Now Organic

Hellmann's Organic

Unilever is always trying to offer an array of food options – from non-GMO offerings to even non-dairy treats from Ben & Jerry’s® and Breyers®. Our organic products help expand our food options even further:

Hellmann’s® Organic

I Can't Believe It's Not Butter Organic

These delicious creamy mayonnaises and mayonnaise dressings are made with the finest organic ingredients, including organic, cage-free eggs. It’s an excellent source of Omega-3 fatty acids*. There’s a flavor to complement a wide range of recipes including —Roasted Garlic, Spicy Chipotle, or Mild Curry.  


I Can’t Believe It’s Not Butter!® It’s Organic

Brummel & Brown Organic

This new option is made from non-GMO ingredients and is made with the goodness of plant based oils. Not only does it have a delicious taste, but also good fats like those found in almonds and avocados which can be part of a healthy balanced diet . It’s Organic has the fresh, buttery taste you can expect from I Can’t Believe It’s Not Butter!®, and is perfect for any of your spreading, topping, sautéing, cooking or baking needs.  

Brummel and Brown® Organic

Another organic spread option, Brummel and Brown® Organic, is made with real organic yogurt along with all non-GMO and gluten-free ingredients. It also has less fat and calories than butter**, so it’s a smart choice for cooking and sautéing in many recipes. 

Whatever your food preferences, Unilever has options for you. We also want to help you understand what’s in your food, and this dedication to transparency is why we use the smartlabel™ system, which puts information about your food your at your fingertips.  

*Organic Mayonnaise contains 831mg ALA per serving, 51% of the 1.6 Daily Value for ALA, 11g fat and 1.5g saturated fat

**Brummel & Brown: 80 calories; 9g fat  Butter: 100 calories; 11g fat


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